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NorthLumen
Travel Guide

Privacy and cookie transparency

Privacy Policy

This Privacy Policy explains how NorthLumen Travel Guide collects, uses, and protects information when you visit our website or contact us. It also explains how cookies and advertising technologies work on this site, how consent is collected, and how you can change your preferences later.

Last Updated
January 15, 2026
Effective Date
January 15, 2026
Website
This policy applies to this site and its pages.

If we make material changes to this policy, we will notify visitors via a banner on the homepage at least 14 days before changes take effect.

Who we are

NorthLumen Travel Guide is an informational travel planning resource. We publish general guidance such as packing routines, trip organization checklists, and practical navigation tips intended for everyday travellers. We aim to keep our writing clear and realistic, without pressure tactics or exaggerated claims.

Data controller/contact for privacy matters: NorthLumen Travel Guide. Address: 350 Fifth Avenue, New York, NY 10118, United States. Email: [email protected]. If you are located in Canada, you can contact us using the same details; we respond by email.

What data we collect

We collect information in a few different ways: (1) information you provide directly, such as when you submit a contact form; (2) information collected automatically when you use the site, such as standard server logs; and (3) information collected through cookies and similar technologies when you consent to analytics or marketing.

Information you provide

  • Full name
  • Email address
  • Phone number (if you choose to provide it)
  • Form submission content (your message)

Information collected automatically

  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers (where permitted)
  • Usage data (pages visited, time on site, click paths)
  • Conversion events (form submits, calls, purchases) where applicable

We do not ask for sensitive personal data such as health details, financial account information, or government identification numbers through our website. If you include sensitive details in your message, please be aware that you are providing them voluntarily.

Marketing cookies (mandatory disclosures)

When you allow marketing and advertising cookies, the site may load third-party advertising technologies to measure performance and show relevant ads. The statements below explain how this works in plain language.

  • Third-party ad serving: "Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet."
  • Advertising partners: "We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms."
  • Remarketing: "We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit."
  • YouTube and Display Network: "Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network."
  • Tracking technologies: "We use the following tracking technologies on this website:
    • Cookies (first-party and third-party)
    • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
    • Device identifiers (browser fingerprint, IP address)
    • Conversion event tags
  • Advertising measurement: "We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta."
  • Technologies in use: "Advertising and analytics technologies active on this site:
    • Google Ads (gtag.js / Google Tag Manager)
    • Google Analytics 4
    • Google Remarketing Tag
    • Meta Pixel (Facebook / Instagram)
  • Opt-out from personalized advertising: "You may opt out of personalized advertising at any time:
    • Google Ads Settings: https://adssettings.google.com
    • Your Online Choices (EU): https://www.youronlinechoices.eu
    • Network Advertising Initiative: https://optout.networkadvertising.org
    • Digital Advertising Alliance: https://optout.aboutads.info
    Opting out does not remove ads entirely you will continue to see non-personalized advertisements."
  • Cookie preference management: You can open the cookie panel using the clearly visible link labeled “Manage cookie preferences” in the website footer, where you can accept or reject each category independently.

Data Sharing with Advertising Partners

"We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Lead Forms and Contact Requests

"When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message."

"Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b)."

"Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law."

"You may request deletion of your data at any time by contacting us at the email address in this policy."

"A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy."

Google Services and Advertising

"This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

"This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Prohibited content self-declaration

"This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full."

Landing page integrity statement

"The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website."

Children's privacy

"This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor."

International data transfers

"Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly."

User rights (GDPR Articles 15 to 22)

"If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

Retention periods

We keep personal data only as long as needed for the purposes described in this policy. Specific retention periods include:

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship plus 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

How to contact us

If you have questions about this Privacy Policy, want to exercise a privacy right, or would like us to delete information you submitted through our contact form, please email us and include enough detail for us to identify your request.

NorthLumen Travel Guide
350 Fifth Avenue, New York, NY 10118, United States
Email: [email protected]

If you prefer, you can also use our contact page to send a message.

This policy is intended to be readable and transparent. It does not limit any rights you may have under applicable privacy laws.